Posts Tagged ‘uxmatters’

Patterns in UX Research – UXMatters.com article

25 February 2009

The latest installment of my UXMatters column – User Dialogues – has been published: Patterns in UX Research.

“One of the key objectives of user research is to identify themes or threads that are common across participants. These patterns help us to turn our data into insights about the underlying forces at work, influencing user behavior. Patterns demonstrate a recurring theme, with data or objects appearing in a predictable manner. Seeing a visual representation of the data is usually enough for us to recognize a pattern. However, it is much harder to see patterns in raw data, so identifying patterns can be a daunting task when we face large volumes of research data. Patterns stand out above the typical noise we’re used to seeing in nature or in raw data.”

Read the full article at: http://www.uxmatters.com/mt/archives/2009/02/patterns-in-ux-research.php and let me know what you think!

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Sample Size Oddities on UXMatters

18 November 2008

My latest column for UXMatters was published over night. Sample Size Oddities – http://www.uxmatters.com/MT/archives/000352.php

“It might seem counterintuitive, but the larger the proportion of a population that holds a given opinion, the fewer people you need to interview when doing user research. Conversely, the smaller the minority of people who share an opinion, the more people you need to interview.

Mariana Da Silva has written an article about sample sizes in market research—or user research—titled “The More the Merrier.” In the article, Mariana made a comment that has caused some consternation—and for good reason.”

Take a read, and let me know what you think.

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