Archive for May, 2009


The Idiot Check

31 May 2009

It was nearly 16 years ago that I was first introduced to the idea of “the idiot check”: a last minute, top-to-tail, make-no-assumptions check before you turn out the lights and close the door behind you. It’s served me well on countless Web projects over the years, and it’s good to be reminded of it now and again.

On a weekend away with a group of my Uni friends, Dana, a lovely girl of Hungarian stock with a practical streak a mile wide, insisted on performing one last check throughout the entire holiday house before we could lock up and leave. Instructions were simple: look everywhere; don’t check your own room; check everything. She called it ‘the idiot check’: the check you do so you don’t look like an idiot.

On that occasion we found: a pair of ear-rings in a bedroom drawer; someone’s toiletry bag in the bathroom (we all must have been through that bathroom when we were packing up, but there it was); and EVERYTHING still in the fridge (it was so obvious to everyone that the fridge needed to be emptied that we all assumed someone else must have taken care of it already).

In a sense, this is what a lot of usability testing is all about: test everything – even the stuff you think is obvious – just to be certain. And it’s also what a good project manager or Q&A person or friend will do at the end just prior to launch. We know that over the course of many days, weeks or months we’ve gotten so close to the project that we’re no longer seeing the forest, and yet we also hate that person who comes in right at the end of a project and points out a bunch of things that could (quite clearly) be improved.

A fresh pair of eyes is a wonderful thing. A pair of eyes free of assumptions; with no baggage or knowledge of all the little decisions that were made along the way. Someone who doesn’t think it’s too stupid to look in the fridge for your sunglasses that simply aren’t anywhere you’ve looked since, by definition, they’re somewhere you haven’t looked and that includes the fridge, right?

The Idiot Check requires that you set aside your pride and be prepared to look silly. Just remember that it’s better to look silly on your own terms with people you know, than publicly and by accident :)


Appointment to the IxDA Board of Directors

7 May 2009

It was with a great deal of pleasure, pride and no small amount of humility that I officially became a Director of the Interaction Design Association (IxDA) earlier today. I have particular responsibility for the communications, PR & marketing of the organization, but will be widely involved in many of the activities of the IxDA providing support where I can.

I look forward to working with my fellow Directors who have shown such confidence in me; and I thank everyone for their well wishes during the course of the day. I hope during my tenure as a Director that I can repay the confidence you all have expressed.


UX Matters – User research for personas and other audience models

6 May 2009

This is a little late coming, but my latest piece for UX Matters was published last week: User research for personas and other audience models.

“…this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis.”

I’m planning on writing a follow-up article that looks in more detail at the different types of audience segmentation we can use to help inform the design of online services. Keep an eye out for it in a few weeks.