Innovation, invention & problem solving amongst the scientists

June 18, 2009

Bruce Nussbaum poses the conjecture that engineers, scientists and mathematicians are not good at innovation. Good at invention: yes; innovation: not so much. From Bruce’s article:
Innovation is about social applications of inventions, not about the inventions themselves. Engineers, scientists and mathematicians don’t get this. It’s not part of their culture. We see time and again, [...]

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What is an Experience Strategy? - a new article at Johnny Holland

June 5, 2009

I finally got around to writing down what I mean when I talk about experience strategy.
An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; [...]

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Solving Problems through Design

Meld Consulting offers user experience strategy, architecture and design services that can help solve your business problems. By putting people at the heart of the design process - your customers, users and visitors - and balancing their needs with those of your business, we create holistic and innovative solutions.

Our approach integrates, aligns and balances organizational and user experience strategies, incorporating brand, marketing, information technology, financial, user and competitive forces in the development of cohesive project requirements.

We can help with your Website design, Web application, or Rich internet application project, making them easier to use, more effective, and more engaging.

We don’t play favourites - balancing people, business & technology

At Meld we recognise that good solutions are a balance of three forces:

  • People
  • Business
  • Technology

Old-school IT solutions focus too much on the technology and not enough (if at all) on the people. User-centred Design, aimed at balancing out the wrongs of these technology-centric solutions, can forget about the business and technology, designing systems that are difficult or infeasible to implement; and sacrifice too much of what makes you You.

Meld’s approach to solving business problems isn’t fixated on placing anyone’s needs above another’s. For us, balance is our key consideration. That may sound a little Zen, but the best solutions are a carefully synthesized balance between people, your business and the technology you use.

Services

Our services include:

  • User Experience strategy
  • Web design
  • Usability
  • Information Architecture
  • Interaction Design
  • Design research
  • Competitor analysis
  • Heuristic and Expert review