Solving Problems through Design
Meld Consulting offers user experience strategy, architecture and design services that can help solve your business problems. By putting people at the heart of the design process – your customers, users and visitors – and balancing their needs with those of your business, we create holistic and innovative solutions.
Our approach integrates, aligns and balances organizational and user experience strategies, incorporating brand, marketing, information technology, financial, user and competitive forces in the development of cohesive project requirements.
Design Principles
At Meld we approach projects with the following principles in mind.
Value
Real sustainable business value can be found and realized through the delivery of a better customer experience than that on offer elsewhere.
Alignment
The best experiences are those that align the needs of the customer with the goals & capabilities of the business; and recognise – but not be constrained by – the practical realities of the technology – including the processes and systems, and adjusting the design or the technology appropriately.
Understanding
A successful customer experience begins with the customer. To understand the customer we need to go out and meet them; talk to them; observe them in context; understand them from their perspective.
Design Inwards
The customer experience should be used as the starting point in the design; not the only point. To have impact, and be useful to the organization (and ultimately, available to the customer) the experience must be designed down into the processes and systems at the heart of the company.
Opportunity
Technology provides opportunities for new and better customer experiences, but the opportunities we choose to pursue should be driven by the customer experience we want to deliver; not by the availability of a technology.
Balance
Balancing the tension between customer, business & technology requires an understanding of all three; and involves the same techniques of research, design & iteration as mentioned previously
Services
Our services include:
- User Experience strategy
- Web design
- Usability
- Information Architecture
- Interaction Design
- Design research
- Competitor analysis
- Heuristic and Expert review